Brand Identity Design by 3DEEP
One of the great virtues of art is that it enables us to see the world through different lenses. As a consequence, we are allowed to oscillate from passive spectator to active participant, a role that imbues work with meaning. In this spirit, 00 aims to change the way in which we engage, perceive and experience the works of artists and visionaries by providing a liberal platform for creativity. Published annually by V Group, 00 aims to celebrate and preserve the works and ideas of progressive innovators of our time. In each of its independent components 00 appears undefined, but the sum of its parts creates a collective aesthetic as 00's vision of the future. Through its indifference to boundaries, 00 invites creators and spectators, subjects and objects, givers and receivers, all to develop their unique relationship to the multi sensory experience.